Pakistan's Female Dairy Farmers

Rural women's education and empowerment in Northern Punjab

Vegetable crops, at PODA, in Islamabad (2023)SOCH Outreach Foundation

Paving the Path for Female Farmers

PODA (Potohar Organization for Development Advocacy) is a non-governmental agency in Pakistan that empowers rural female farmers through sustainable and climate-friendly farming education and agricultural practices.

Sustainably grown and harvested grapes, at PODA, in Islamabad (2023)SOCH Outreach Foundation

Through PODA, women are not only educated about their rights but also about the environment and natural resources available to them. Viable and economic farming methods encourage these women to implement the use of home-grown, organic ingredients into their daily sustenance.

Almas seen feeding the cows, in Vehari (2023)SOCH Outreach Foundation

Pakistan’s dairy farming industry is a major contributor to the nation's economy. Many rural farmers, both men and women, depend on livestock rearing as their source of livelihood.

Women knitting and sewing, at PODA, in Islamabad (2023)SOCH Outreach Foundation

Aside from farming, PODA also promotes the business of crafting and handiwork among rural women as a sustainable source of income.

Some of the beautiful handiwork by the women in Islamabad includes intricately designed vases, pots, masks, keychains, bags, and knitted clothes.

Pottery on display, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Tablemat on display, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Knit items, bags and keychains on display, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Seed bank, at PODA, in Islamabad (2023)SOCH Outreach Foundation

The women at PODA are also trained to set up seed banks in villages in order to understand the climate adaptability of various seeds and increase crop yield.

Women with harvested grapes, at PODA, in Islamabad (2023)SOCH Outreach Foundation

PODA continues its ambitious and progressive project of promoting feasible, climate-friendly agriculture among female farmers, providing them with resourceful and economical avenues to build a sustainable future.

Portrait of woman 2, at PODA, in Islamabad (2023)SOCH Outreach Foundation

Rubina Kausar is one of the rural farmers trained through PODA. With her knowledge of poultry, dairy farming, and seasonal harvests, she is able to construct a balanced diet for her family based on organic ingredients and freshly grown fruits and vegetables.

Watch our film to see the work of PODA in Pakistan.

Cultivating Sustainability The Female Farmers of PODA (2023)SOCH Outreach Foundation

Top view shot of butter and lassi, at PODA, in Islamabad (2023)SOCH Outreach Foundation

Scroll to see how Rubina prepares butter and lassi (yogurt based beverage) from freshly squeezed cow's milk.

Pakistan's Female Dairy Farmers Mustard Greens Spinach Sarson ka Saag (2023)SOCH Outreach Foundation

Process of making lassi, adding milk into pot, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Process of making lassi, woman operating mechanism through rope, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Process of making lassi, woman using rope for mechanism, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Process of making lassi, resultant milk curd, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Process of making lassi, shot of plated butter, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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To make lassi, Rubina rigorously churns fresh milk in a pot with a practical mechanism controlled by a rope. The milk is also pounded by hand till solidified milk curds are formed. The curds are then separated into an empty bowl or jar and used as butter.

Using tool in pot to make Lassi ( Buttermilk ), at PODA, in Islamabad (2023)SOCH Outreach Foundation

The buttermilk left behind once the curds of butter have been separated, is known as lassi - the perfect drink to keep you cool on a hot summer day.

Pouring lassi ( buttermilk ) into pot, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Shot of plated Lassi, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Focused shot of Saag ( Spinach ), at PODA, in Islamabad (2023)SOCH Outreach Foundation

Sarson ka Saag (Mustard Greens Spinach)

The resulting ingredients from the lassi-making process are used in making sarson ka saag, a staple dish comprising of locally grown mustard greens and spinach leaves.

Garlic is first pounded by hand in a mortar, followed by the leaves of mustard greens, which are pounded thoroughly till a paste is formed.

Pakistan's Female Dairy Farmers Mustard Greens Spinach Sarson ka Saag, 2023, From the collection of: SOCH Outreach Foundation
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Garlic and ginger inside mortar, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Griniding spinach, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Ground spinach, at PODA, in Islamabad, 2023, From the collection of: SOCH Outreach Foundation
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Melting butter in pot, at PODA, in Islamabad (2023)SOCH Outreach Foundation

The butter from the lassi is melted in a pot for the saag (spinach). The residual ghee (oil) obtained from heating the butter is usually preserved for cooking other dishes.

Plating saag, at PODA, in Islamabad (2023)SOCH Outreach Foundation

The garlic paste is added to the pot, proceeded by the pounded mustard greens. Rubina adds yogurt to the mixture and stirs all the ingredients till the Sarson ka Saag is ready. 

Top shot of plated saag and flatbread, at PODA, in Islamabad (2023)SOCH Outreach Foundation

Garnish the Sarson ka Saag with green chillies and serve with piping hot rotis!

Credits: Story

 SOC Films Team

Creative Director: Sharmeen Obaid Chinoy
Producer: Sameer Khan, Huma Shah
Associate Producer: Sara Sharif
Research Associate: Sara Sharif
Project Manager: Quratulain Khalid
DOP: Murtaza Ali
Second Unit DP: Khurram Victor
Photography: Murtaza Ali
Photography Editor: Murtaza Ali
First Camera: Khurram Victor
Exhibit Writers: Samar Ather
Exhibits: Sameer Nazim
Video Editor: Jason Liao, Azeem Charania
Colour Grade: Jason Liao, Azeem Charania
Sound Design: Sameer Khan

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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