Nuevo mercado de San Juan (entre Bucareli y Chapultepec) (1960) by Juan GuzmánFundación Televisa Collection and Archive
"Come in, "güerita" (diminutive of blondie), what do I give you?"
There are sounds that are part of the Mexican psyche, phrases and sounds of picturesque musicality, but few come accompanied by aromas, sensations and flavors that reach the language and the heart with the sweetness, burning and intensity that characterize the spirit of the Mexican.
Mercado de San Juan (1949) by Juan GuzmánFundación Televisa Collection and Archive
A space where such a mixture of sensations can be found in public markets. These are meeting spaces between customers, vendors, families, friends and people from different social backgrounds, reflecting the beliefs and ideology of the day to day of many.
Vista de un mercado en Pátzcuaro (1950) by Juan GuzmánFundación Televisa Collection and Archive
Despite being fixed and closed spaces, the markets are full of stories in which the pre-Hispanic roots of the <i>street markets prevail, the open-air markets of Old Mexico that are still seen today in the streets of cities and towns throughout the country.
Mercado de San Juan (1949) by Juan GuzmánFundación Televisa Collection and Archive
Mercado de La Merced (1942) by Juan GuzmánFundación Televisa Collection and Archive
However, markets as we know them today emerged in the mid-20th century. In the particular case of Mexico City, there are markets that have been around for centuries, such as La Merced or San Juan.
Imagen tomada en un mercado frente al estanquillo con el rótulo La Suiza (1950) by Juan GuzmánFundación Televisa Collection and Archive
During the Mexican Revolution of 1910, the lack of supplies and places to sell plunged many traders into precarious situations. In some cases, vendors came to set up in kiosks that still thrive in Mexico City even now.
Vida cotidiana en el antiguo mercado de La Merced (1950) by Raúl Anaya SotoFundación Televisa Collection and Archive
By contrast, many others chose to place their products on the streets of the neighborhoods where they were bought.
Mercado de La Merced (1945) by Juan GuzmánFundación Televisa Collection and Archive
Unfortunately, over time this latter case led many vendors to come up against unhealthy spaces, as well as the insecurity of not having a fixed place to store the products.
Mercado (1942) by Juan GuzmánFundación Televisa Collection and Archive
The German photographer Hans Gutmann, better known as Juan Guzmán, recorded this problem, as well as the day-to-day outdoor markets of the 20th century in his photographs for El Zoco Capitalino in the magazine <i>Today</i> and The Markets: Huge and Compelling Need in Mexico, in the magazine Events for All.
Vendedoras de tortillas delante de una sucursal de Súper Mercados S.A. SUMESA (1954) by Juan GuzmánFundación Televisa Collection and Archive
At the core of these two items, Guzmán portrayed the need to give fixed spaces to the street traders who were already starting to become more frequent in residential neighborhoods, where finally the neighbors also needed somewhere to buy supplies and food.
Mercado de La Merced (1941) by Juan GuzmánFundación Televisa Collection and Archive
"There is no doubt Mexico City is one of the most picturesque cities in the world! The legumes and tropical fruits displayed on the sidewalk of the streets of Lerma, in the middle of the Cuauhtémoc area, can offer a pleasant spectacle for a day … but for an inhabitant of the capital, frankly it is no longer picturesque." (El Zoco Capitalino, 1943)
Antiguo mercado de La Lagunilla (1957) by Juan GuzmánFundación Televisa Collection and Archive
The solution to this problem began to see the light of day in the 1940s. Inspired by the growing popularity of U.S. supermarkets, Mexico City's government renewed the structures of pre-existing markets and created new markets that now prevail as major supply centers in the Mexican capital.
Nuevo mercado de San Juan (entre Bucareli y Chapultepec) (1960) by Juan GuzmánFundación Televisa Collection and Archive
Nuevo mercado de San Juan (entre Bucareli y Chapultepec) (1960) by Juan GuzmánFundación Televisa Collection and Archive
The major advantage of these new spaces was that having fixed sites with practical structures to store their products, traders were able to reduce costs and could sell them in more hygienic, safer spaces.
Área de frutas y verduras de una sucursal de Súper Mercados S.A, SUMESA (1951) by Juan GuzmánFundación Televisa Collection and Archive
The arrival of the supermarkets
Innovation in the markets gained strength with the arrival of the supermarkets in the 1960s and finally with the construction of the new building for the Central de Abasto (Central Market) in today's Iztapalapa town hall in 1982.
Área de cajas de una sucursal de Súper Mercados S.A., SUMESA (1946) by Juan GuzmánFundación Televisa Collection and Archive
Of course, many saw the arrival of supermarkets as a threat to markets and tianguis street markets.
Fortunately, to date the spirit of public markets and street markets are more alive than ever.
Vendedora de comida en el mercado de Tlalnepantla (1950) by Raúl Anaya SotoFundación Televisa Collection and Archive
Marchantes (dealers), customers and all the variety of people who visit Mexican markets to date can continue to find a wide range of foods, clothing, toys, and many other products in the whirlpool of sensations of their labyrinthine corridors.
The photograph exhibit From the market to the supermarkets: a history of the capital's public markets it was created with the help of Google Arts and Culture, 2020-2021.
Collection, research and image selection: Cecilia Absalón y Gustavo Fuentes
Digitization and image edition: Omar Espinoza
Text: Andrea Mejía (Google Arts and Culture).