A Tour of Multan's Hussain Agahi Bazaar

We step inside one of the oldest bazaars in Multan, the Hussain Agahi bazaar, named after a Sufi Syed Hussain Shah.

Traditional clothing in display (2020)SOCH Outreach Foundation

As you walk around the market, it is clear to see that Hussain Agahi is a hub for all things associated with Multani culture and local traditions. The bazaar is located in the heart of the old city where traditional hand embroidered fabrics and block-printed Multani fabrics take center stage.

Exterior of a bangles shop (2020)SOCH Outreach Foundation

At first glance the bazaar presents a vibrant and sometimes festive atmosphere that contains narrow alleyways filled with vendors and customers jostling for space. 

Traditional glass bangles and costume jewellery can be seen on display in this particular shop.

Khussas in display at a shop (2020)SOCH Outreach Foundation

Traditional Multani khussas (decorative handmade women's shoes) on display in a shop window in Hussain Agahi Bazaar.

Traditional earrings (2020)SOCH Outreach Foundation

Hand made costume jewelry on display in the market.

Cutwork embroidered clothing (2020)SOCH Outreach Foundation

Traditional embroidery can be found here on fabrics, shawls and handbags and it is evident that a whole cottage industry - consisting of mainly women of the neighboring villages of Multan district - produces these items in great quantity for the Agahi Hussain market shop, providing locals and outsiders easy access with a whole array of goods at reasonable rates.

Embroidered purses (2020)SOCH Outreach Foundation

Hand embroidered purses.

Rice and Lentils (Dal Chawal) (2020)SOCH Outreach Foundation

Food too plays an important role in this vista, with street food carts adding to the mix of buying and selling. Whilst the bazaar deals mainly with clothing and fabrics, you will find eateries and sweet shops squeezed in between other shops. Here one can see a rice and lentils (daal chawal) stall vendor ready to serve hungry customers.

Nuts and roasted chickpeas (2020)SOCH Outreach Foundation

Roasted chickpeas at a stall in the market.

Interior of Hafiz Multan (2020)SOCH Outreach Foundation

Multan's famous Hafiz Sohan Halwa also has a branch located in the bazaar.

A large platter of sohan halwa at Hafiz shop in Multan (2020)SOCH Outreach Foundation

A freshly made giant plate (thaal) of Sohan halwa in the market.

Exterior of Hafiz Multan (2020)SOCH Outreach Foundation

Exterior of the Hafiz Sohan Halwa shop in Hussain Agahi Bazaar.

Aerial view of Chowk Kumharan Wala (2020)SOCH Outreach Foundation

The geographical centrality of the bazaar in the old city can be seen by the close proximity of the famous shrines of the city. Multan’s famous Ghanta Ghar is also just a stone-throw away.

Credits: Story

Produced by SOC Films
Project Director: Sharmeen Obaid Chinoy
Producers: Syed Ayub , Sameer Khan
Project Manager: Huma Shah
Director of Photography: Murtaza Ali
Photography: Karim Baig , Murtaza Ali
Photography Editor: Karim Baig
Additional Video & Photography: Khurram Victor
Exhibits Writer: Nazia Latif , Sameer Khan
Exhibits : Syed Ayub , Sameer Khan
Art Direction : Rahat Niazi
Associate Producer : Asad Pabani
Video Editors: Nina Zehri, Farhad Jamali
Color Grade: Sourath Behan
Additional Video Editing: Mishal Adhami
Sound Design: Sameer Khan

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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