Modern traditional costume fashion

In Bavaria's first pub boutique, designer Barbara Stadler creates lifestyle costumes as an alternative to the traditional dirndl.

Barbara Stadler by bavaria.travel - Gert KrautbauerBAYERN TOURISMUS Marketing GmbH

From tavern to lifestyle boutique

The Anzinger tavern ‘Kirchenwirt’ offers traditional cuisine and modern traditional costume fashion. Barbara Stadler has transformed the inn shop, a former butcher's shop, into a boutique for the Bavarian way of life and runs Bavaria's first inn boutique.

Design sketches by bavaria.travel - Gert KrautbauerBAYERN TOURISMUS Marketing GmbH

Lifestyle costume instead of dirndl

The designer creates and tailors fashion from fine fabrics, inspired by traditional costume. ‘I explore this and reinterpret it as modern traditional costume fashion. We wanted to create an alternative to the dirndl, a lifestyle costume,’ says Barbara.

Creative mind by bavaria.travel - Gert KrautbauerBAYERN TOURISMUS Marketing GmbH

When it comes to production, Barbara relies on her mother as the creative head of the family business and on small manufacturers throughout Bavaria.

Own creations by bavaria.travel - Gert KrautbauerBAYERN TOURISMUS Marketing GmbH

The skirts, jackets, sashes and scarves can be worn for all occasions.

Fabric selection, bavaria.travel - Gert Krautbauer, From the collection of: BAYERN TOURISMUS Marketing GmbH
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Extraordinary pieces, bavaria.travel - Gert Krautbauer, From the collection of: BAYERN TOURISMUS Marketing GmbH
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The designer sources special fabrics and selected pieces of jewellery from Italy and Austria.

Lifestyle costume by bavaria.travel - Gert KrautbauerBAYERN TOURISMUS Marketing GmbH

The ‘Diese Elli’ shop sells customised fashion that is unmistakably inspired by Bavaria and its traditional costumes, but is always bold and contemporary.

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Credits: Story

Bayern Tourismus Marketing GmbH - erlebe.bayern

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The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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