Bournville is a model village on the southwest side of Birmingham, England, founded by the Quaker Cadbury family for employees at its Cadbury's factory, and designed to be a "garden" village where the sale of alcohol was forbidden. Cadbury's is well known for chocolate products – including a dark chocolate bar branded Bournville. Historically in northern Worcestershire, it is also a ward within the council constituency of Selly Oak and home to the Bournville Centre for Visual Arts. Bournville is known as one of the most desirable areas to live in the UK; research by the Joseph Rowntree Foundation in 2003 found that it was "one of the nicest places to live in Britain".