Bielmonte: the mountain that wasn’t there. The story of a winter resort

Some of well known architects, including Ernesto Giuliano Armani and Luigi Vietti, were called on to design the structures of Bielmonte.

At 1,500 meters above sea level Bielmonte is in the heart of Oasi Zegna: it was created by Ermenegildo Zegna in 1950. It is a ski resort with slopes suitable for the whole family.

In line with Ermenegildo Zegna’s “green philosophy” and the values of the Oasi Zegna project, Bielmonte offers initiatives throughout the year combining education, sport and outdoor activities.

Ermenegildo Zegna first, and the children and grandchildren later, committed themselves to creating an environment suitable for family tourism.

In the 1930s Ermenegildo Zegna launched a project to develop the mountain landscape around Trivero by means of a large scale forestation plan and the construction of the Panoramic road.

In 1950 the construction of the Panoramica Zegna road reached its high point at “Alpe Marca di Piatto”, a place that Ermenegildo Zegna renamed in Bielmonte.

Designed by Mario Vineis in 1952, the Chalet Bielmonte was originally a rather special sort of alpine hut, having the comforts of a hotel, but also an area for "hosting" a few head of cattle.

The Bielmonte-Monte Marca chairlift was the ski-lift to be built at Bielmonte.
Designed in 1952, it entered service in 1957 and linked Bielmonte to the top of Monte Marca.