Ermenegildo Zegna, Group identity – Evolution of the logo 1910-1967
Temporary exhibition set up at Casa Zegna from 27 November 2011 to 26 February 2012.
Exhibition "Ermenegildo Zegna primato di qualità. Evolution of the Brand 1910-1967" (2011)Fondazione Zegna
The history of the Zegna Group is closely linked to that of its "brand", the sign that has made known throughout the world the qualitative excellence of the fabrics produced in Trivero.
Exhibition "Ermenegildo Zegna primato di qualità. Evolution of the Brand 1910-1967" (2011)Fondazione Zegna
The exhibition describes the transformation of the Zegna brand until the "launch" of the red seal.
Exhibition "Ermenegildo Zegna primato di qualità. Evolution of the Brand 1910-1967" (2011)Fondazione Zegna
Exhibition "Ermenegildo Zegna primato di qualità. Evolution of the Brand 1910-1967" (2011)Fondazione Zegna
The red seal with the heraldic coat of arms of the Zegna family is the synthesis of a system of cultural, industrial and stylistic values that expresses the taste and strength of "Made in Italy".
Exhibition "Ermenegildo Zegna primato di qualità. Evolution of the Brand 1910-1967" (2011)Fondazione Zegna
Exhibition "Ermenegildo Zegna primato di qualità. Evolution of the Brand 1910-1967" (2011)Fondazione Zegna
Exhibition "Ermenegildo Zegna primato di qualità. Evolution of the Brand 1910-1967" (2011)Fondazione Zegna
Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today
Temporary exhibition set up at Casa Zegna from 25 November 2012 to 24 February 2013.
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
The history of the Zegna Group is closely linked to excellent textile production and a strong knowledge of the rules of communication.
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
The exhibition traces chronologically the last half-century of Zegna Group's life, from the first establishment in the international markets to the global consolidation as a leader in luxury menswear.
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
The Lineasport line was developed in the '70s as a range of products for lovers of sports like skiing and motorcycling. It comprised a series of anatomical garments.
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
The evolution of the Zegna Group was also marked by the continuous search for brands and communication systems that reflected the transformations of the company.
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
Exhibition "Ermenegildo Zegna, the identity of the Group. Evolution of the brand from 1967 until today" (2012)Fondazione Zegna
Exhibition by Archivio Zegna
Set-up by Marco Strina
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