Bracing mountain air: from alpine holiday camps to Zegna Camps

The exhibition tells the memories, but also the new perspectives: the alpine colony of the past are the Zegna Camp of today; same values of the past, but with a different approach.

Crumbs of adventure accompany the passing of days at the Zegna Camps in the landscape and environmental setting of the Oasi Zegna.

During the 18 years of the colony's opening, several thousand children played and lived together.

A child describes his summer: "Here we are well, we eat, we play, we take long walks, and there is a magnificent panorama!"

Every summer, until 1969, more than 200 children of Lanificio Zegna employees and companies associated with the Unione Industriale Biellese enjoyed a few weeks of good mountain air.

Everyone remembers the "Monte Rubello" alpine holiday camp as the place and time of childhood, between good mountain air and friendships, between homesickness and a desire for freedom.