Wavy the Creator: Blazing Her Own Trail

As a creative, Wavy the Creator (real name Jennifer Ejoke) wears many hats. Beginning her journey as a fashion designer before sidestepping into visual media and her now blossoming career as a recording artist, Wavy hails from Lagos, and was raised in the USA. Her chameleon-like output suits the alté MO perfectly, where at home she’s best known for her domestic breakout hits 'H.I.G.H' (Her In Greater Heights), and follow up ‘Shaku’, which was released under Tinie Tempah's Disturbing London label. In addition to her music, Wavy is also the official photographer of leading Nigerian hip hop artist Olamide.

Here Wavy the Creator tells us why Lagos is so exciting

Describe Lagos in three words?
Most eccentric city.

All eyes are on Lagos contemporary cultural scene. What fuels Lagos’ creative energy?
The hunger of the younger generation in the city to strive to share the art within them, coupled with their fearlessness in expressing their selves.

Describe your creative journey and how you got to where you are today?
I have been in the creative scene for almost a decade, since my college days. I started out as a fashion designer, then went into photography/film which allowed me to take a risk in my career by moving to Lagos. This helped me change the course of my creative journey and I started music and it is only about the get bigger and better. 2020 next level.

What can the world learn from Nigeria?
Embracing and owning your culture is one of the greatest things. And being able to adapt and learn new cultures to bridge that gap.

What is the best piece of advice you have received?
Whatever is yours will come to you, so stay true to yourself and never have to beg for anything.

What advice would you give to someone starting out in the industry today?
Be patient and never stop trying. And even though hard work pays, remember to always work smart.