The Fire Ball (1981) by Bernard FauconFundación Televisa Collection and Archive
Bright lights at dusk
Not only because of its ephemeral and blazing nature, but also because it seems to want to be looked at, a ball of fire crossing the sky acts as a moving symbol to think about spectacle.
Fireworks, July 14 (ca. 1934) by Brassaï (Gyula Halász)Fundación Televisa Collection and Archive
Fireworks, that impostor of visual and sound effects, artificially illuminating the darkness, speaks to the human fascination with fictional devices. For some, it is a sort of ghostly evocation; for others, a complex creative act, generating meaning and building community.
Circo Atayde Hermanos (1952-02) by Juan GuzmánFundación Televisa Collection and Archive
From the Latin spectare, the word spectacle means to contemplate, and to contemplate means "to focus attention on something material or spiritual": that is, we can contemplate both the visible and the invisible.
Kings of the Dance (ca. 1931) by Manuel Álvarez BravoFundación Televisa Collection and Archive
Although spectacle is often conceived as mere entertainment, it can be linked to play or ritual.
Intervention of a photo by Ruth Bernhard (1946) by Frederick KieslerFundación Televisa Collection and Archive
As Paul Valéry rightly said: “The stage is a metaphysical place, like the altar and the courtroom. Civilisation begins there.”
Martha Graham, Letter to the World (1940) by Barbara MorganFundación Televisa Collection and Archive
Theatre, music, and dance are fundamentals of a life in society where, before becoming voyeurs, witnesses, observers, or spectators, we once played the leading role.
Still from the movie "El gallo de oro" (1964) by Fotógrafo no identificadoFundación Televisa Collection and Archive
If, as Georges Bataille says, nothing defines humanity like fiction, to what extent has it been able to replace reality, to create new times and spaces?
Coronation of George VI, Trafalgar Square (1937-05-12) by Henri Cartier-BressonFundación Televisa Collection and Archive
In his iconic book The Society of the Spectacle, Guy Debord addresses the possibility that the consolidation of capitalism and the emergence of the media changed the way the spectacle operates, no longer as social articulation, but as mere representation:
Filming of a commercial for FAB detergent (ca. 1950) by Fotógrafo no identificadoFundación Televisa Collection and Archive
“The spectacle is not a collection of images; it is a social relation among people, mediated by images.”
Audience at the XEW radio station (ca. 1945) by Juan GuzmánFundación Televisa Collection and Archive
Thus considered, the spectacle separates observers, makes them passive, and introduces them into a false awareness of time.
Behind the scenes of the movie "Mi alma por un amor" (1963) by Alfredo Ruvalcaba Loza (atribuida)Fundación Televisa Collection and Archive
Paralysis of history and memory as the world of the image has become autonomous, the real world is absent.
Transmission of the IV Government Report of Miguel Alemán (1950-09) by Juan GuzmánFundación Televisa Collection and Archive
The "media" (technological bodies transmitting information), rather than establishing themselves as a spatio-temporal link between two entities, (spectacle and spectator) have become protagonists: media production is the spectacle itself, and today everything has an exhibition value.
Program "Revista de éxitos General Electric" (1957-06-09) by Ángel OteroFundación Televisa Collection and Archive
From newspapers to the internet, through radio and television, mediatization has drastically transformed not only the initial character of the spectacle but also the typology of its spectators.
Training of the national bantamweight champion, Edel Ojeda (1952-09) by Juan GuzmánFundación Televisa Collection and Archive
Sports and music fans, insatiable observers of paparazzi harassment, cinephiles, consumers of the art industry that has finally shown itself, in all its perversity.
Loving You Is My Sin (2003) by Stefan RuizFundación Televisa Collection and Archive
Citizens attached to the most elaborate political simulation or to that strange mix of melodramatic idiosyncrasy that inhabits soap operas, a place which, as Carlos Monsiváis said, is the institutional mirror of societies.
President John F. Kennedy appreciates the demonstrations of sympathy of the Mexican people (1962-06-29) by Fotógrafo no identificadoFundación Televisa Collection and Archive
In contrast, in his Praise of the Spectacle, Régis Debray questions whether this alienation of the type of man who “the more he contemplates, the less he lives” really occurs.
President Luis Echeverría greets union members and members of various associations (ca. 1971) by Fotógrafo no identificadoFundación Televisa Collection and Archive
If the questions posed by theatrophobes and technophobes, who deny the artifices of representation is real, if it is possible to live "without the need for simulation, costumes, scenography, play".
Manuel Ávila Camacho protests as president of the Republic (1940-12-01) by Juan GuzmánFundación Televisa Collection and Archive
Without the need to see anything but oneself, to see what one is or—if, on the contrary, one can think—the real is incapable of uniting men.
Rodeo (2006) by Esteban Pastorino DíazFundación Televisa Collection and Archive
They can only unite through an imaginary mediation. As if the union required rituals, ceremonies, representations...”
Behind the scenes of Televicentro studio A (ca. 1959) by Fotógrafo no identificadoFundación Televisa Collection and Archive
The complexity of the spectacle forces us to pause halfway between the most radical criticism of its condition as representation and its apology as “live and direct” information.
The Leg (1949) by Max YavnoFundación Televisa Collection and Archive
What is undeniable is that in our times, the most primitive rituals coexist simultaneously with the most intangible ones: whether due to their digital nature or because the roles of all participants have been exchanged.
The Indignant Woman (1948) by Robert DoisneauFundación Televisa Collection and Archive
Today we find ourselves with spectator-spectacles or with Chinese boxes of the gaze that make us interested in looking at who looks while being looked at.
Still from "Simón del desierto" (1965) by Fotógrafo no identificadoFundación Televisa Collection and Archive
Without intending to take paths back, perhaps it is time to ask ourselves if the spectacle is a great autonomous entity that forever lost the benefits of fiction as a means of communion rather than communication
Los gorrones (ca. 1955) by Lola Álvarez BravoFundación Televisa Collection and Archive
or if the key lies in the extension of the type of spectators (witnesses, voyeurs, citizens, consumers, fans) in which we can position ourselves.
The exhibition Spectacle is based on Chapter II of the book Imaginario. Colección y Archivo de Fundación Televisa, VV.AA. Editorial RM, 2016.
Text: Claudia Monterde and César Blanco
Virtual adaptation: Cecilia Absalón Huízar
Image editing and digitization: Omar Espinoza
Archive: Gustavo Fuentes
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