YES, PLASTIC! THINGS TO RETHINK

Yes, the first man-made plastic is not yet decomposed and it seems that one solution leads to another challenge.

It is time for us to rethink about how to use this material from the very start: beginning at how it is built, how to be used and how to create and effective after-use which delivers better system-wide economic and environmental outcomes.

School of Athens
The Renaissance painting from the masterful and meticulous hands of Raphael reflects the different philosophy between Plato and Aristotle (both in the middle).
One holds abstract "Idealism", whereas the other adopts practical "Realism". The painting also conveys a peaceful atmosphere of knowledge sharing in the Age of Enlightenment.

Sculptures: Recycled plastic mixed with adhasive

Winged Victory of Samothrace
The Hellenistic sculpture of Goddess in a graceful descending act of triumph with rich textured flowing drapery.
The making of Winged Victory of Samothrace replica from recycle plastic.

Auttakorn Pomkote (Sculptor)

A lucky turn for bioplastic

The global needs for bioplastic has been increasing by 600% in the past 10 years,
and this will be taking around 10% of the market share in 2030 with starch and cellulose as the main biomass feedstocks. Thanks to the strong agricultural sector, Thailand is the world's biggest cassava producer second biggest sugar exporter. This grants the potential to be the world's key manufacturer of bioplastic, also ideal location for bioplastics investment.

PlasticRoad, alternative "path" way from plastic
Plastic modular road

Plastic road is a perfect solution to the vulnerabilities to heat and impacts as well as the release of carbon dioxide found in standard asphalt-sealed roads. Plastic is stronger than concrete or rubber, lightweight, and heat-moldable. Modeled after recycled plastic with the special modular design suitable for different ways of construction. The pilot project is first applied to bike line in Zwolle and building block on highway road at Rotterdam, Netherlands.

Lightweight materials for aircrafts

Boeing and Airbus are currently attching much importance to energy consumption and safety. A ratio of 50% in manufacturing on of the latest passenger aircrafts is using plastic composite materials such Plastic-reinforced carbon fibers in the design of wings and propellers, and now plastic in lighter, stronger, and more resistant to impact than aluminum.





Model of Airbus A350 (XWB) designed to be lightweight and thus perform at a higher level, reducing the energy by approximately 20%

Stronger-than-metal plastic

Synthetic polymer "Kevlar" possess such distinctive features as durability and lightweight, making it 5 times stronger than metal. Highly resistant to tearing, impact, chemicals, and even heat. Kevlar is used in many industries such as aircraft parts, bulletproof vests, racing suits, or cables for heavy industrial use.


Keavlar from Poly-p-phenylene terephthalamide (PPTA) with high tension force

Paper-mimic shoes bag with plastic duralbe properties

Prada black backpack by Miuccia Prada designed in 1984 when nylon was first used in fashion industry apart from being material for camping tent and industrial productions.

Zigzag bag from Melissa is one of the signature works of Campana Brothers using weaving technique and plastic tubes to create 'randomly back and forth from' inspired by hoses lying tangled in the graden.

From synthetic material to high-value designs

Design has the ability to foster emotional connection between humans and objects, create a sense of specialness and add incredible value to materials with seemingly little intrinsic worth. As a material, plastic is endlessly flexible in its ability to meet design possibilities and needs.



Classique Montblanc Fountain Pen designed with craftsmanship and selection of shiny and procelain-like precious resin.

Phillippe Starck classical clear dining armchair "Louis Ghost Chair" reveals Kartell's modern technology of plastic injection into a single-molding to design a durable and seamless form of chair.

Achieving the feel of natural materials

Natural resources are limited but the demand for them is not. Moreover, products made from natural materials are increasingly functionally limited and highly priced. To achieve that natural feel, we need to create synthetic alternatives that mimic nature. Oftentimes, plastic is designed to closely imitate natural materials in form, color and texture.

Bekelite Plastic

Bekelite is a type of plastic popularly used for accessories after World War II.
Modified to look unrecognizably identical to jewel, wood, coral, tortoiseshell, and ivory; Bekelite proves a great success and creativity of the fashion industry back then.

Artificial leathers tailored to resemble calfskin both in terms of pattern and texture.

Life-like artificial organs or external prostheses.
The piece were donated by Dianceht, Mexico

(Left) Artificial skull (Right) Artificial jawbone.
Research by Dr. Jintamai Suwanprateeb
from Thailand National Metal and Materials
Technology Center (MTEC)

Synthetic wig and artificial scalp from polyurethane (PU).

New Plastic Economy is an alternative way of living with plastic in the future. The aim is to include everyone from researchers, manufacturers, business owners, designers, consumers, recyclers, and governments in the process of co-designing a brand-new cycle of how can plastic be produced, consumed, and recycled in a sustainable way. Let's call it a full journey of creating, optimizing, and recycling in the closed loop-circle.

And Yes! I have an idea...

By design, this jacket uses just one material, so 100% of it can enter recycling and recovery and go back into the production process. This is just one small example of thinking it through from the start. And we believe there are many more ideas out there.