100% London began with the casting of one person who then had 24 hours to recruit another, who then recruited another and so on – all according to specific criteria of age, gender, location and ethnicity mirroring the demographic make-up of one of the world’s most diverse cities.
100% London has evolved from Rimini Protokoll's ‘reality trend’ practice that draws on the views of ‘experts in daily life’ and where everyday people are the principal characters.
Asked about their lives, habits and beliefs, the cast grouped and regrouped on stage to create a human opinion poll: a series of fleeting pictures of belonging and contrasting that revealed how London really thinks and feels. A fascinating and unique performance that intrigued and surprised Londoners and visitors alike.