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1924 Ford Motor Company Institutional Message Advertising Campaign, "Opening the Highways to All Mankind"
Ford Motor Company and Baumgartner, John Jay, 1865-19461925
The Henry Ford
Dearborn, MI, United States
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. The final ad of the series emphasizes that the company is a transformative, service oriented, and mission-based organization -- optimistic and future-focused.
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Details
- Title: 1924 Ford Motor Company Institutional Message Advertising Campaign, "Opening the Highways to All Mankind"
- Creator: Ford Motor Company, Baumgartner, John Jay, 1865-1946
- Date: 1924
- Date Created: 1925
- Subject Keywords: Advertisements, Proofs (Printed matter), Automobile industry, Automobiles, Institutional advertising, Ford Motor Company
- Type: Documents
- Contributor: The Henry Ford
- Original Source: http://collections.thehenryford.org/Collection.aspx?objectKey=245085
- Object Name: Advertisement
- Object ID: 64.167.19.296
- Image ID: THF95501
- Credit: From the Collections of The Henry Ford. Gift of Ford Motor Company.
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