Small rectangular cigarette card featuring a black and white, head and shoulders photographic portrait of C. Mears surrounded by white frame, with text square at bottom reading "C. MEARS, / COBURG." Reverse features decorative border surrounding black text including a short biography of the player and description of the club colours. This card is number 118 in the series of 200 cards entitled "FOOTBALLERS / 1933", which were issued in W.D. & H.O. Wills cigarette packets, advertised on the bottom of the back of the card.