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1958 advertisement for Atlas' Eastern Star range of bicycles

Atlas Cycle Industries1958

Heritage Transport Museum

Heritage Transport Museum

A cheery and colourful advertisement by the Atlas Cycle Industries (Sonepat, near New Delhi), proclaiming their 'Eastern Star' to be the lightest running bicycle of to-day!"

Eastern Star as a trade mark was promoted by Messrs Janki Das & Co. who began to import bicycles in India in 1938, the cycles were sold on a larger scale throughout India. The Atlas company which is still in existence manufactures bicycles and the bicycle component parts.

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Details

  • Title: 1958 advertisement for Atlas' Eastern Star range of bicycles
  • Creator: Atlas Cycle Industries
  • Date: 1958
  • Location: India
  • Physical Dimensions: Paper, 31cm x 24 cm
  • Type: Poster

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