Front and left hand side view. Danish-born Australian Hans Tholstrup and John Crawford drove this Leyland Moke in the 1977 London-Sydney marathon. The 12,000 km journey was an adventure across 11 countries, and was first run in 1968. The event was so successful that it inspired an intercontinental rally competition known as the 'World Cup Rally', which eventually was transformed into the famous Dakar Rally. The route, which spans many thousands of kilometres and crosses dunes, rocks and other difficult terrain, is notoriously difficult and dangerous. The Dakar Rally, which formerly crossed Europe and Africa and is run in South America since 2009, is the world's premier endurance rally. Tholstrup and Crawford's Leyland Moke (known as the 'Coke Moke' due to its sponsorship by Coca Cola) placed 34th in the event.