Facing rapid growth in the Japanese automobile market, Toyota launched “compact car” for the first time in 1966, and this was very attractive at that time. In 1969, along with a constant rise in output, the first-generation Corolla outshined others in the family car market . In the same year, Corolla was subject to local upgrades and improvement, and became the top selling automobile for the first time. For the next 33 years successively, it retained this position. The appearance of Corolla announced the coming of the era in which the family car was popularized in Japan.