Discipline: Promotional design and advertising
Format: Illustration, Posters, Promotion
Design firm: Nike Design
Art director: Jeff Weithman
Graphic designers: Jeff Weithman, Craig Barez
Illustrator: Jeff Weithman
Writer: Stanley Hainsworth
Typographers: Jeff Weithman, Craig Barez
Printer: Graphic Arts Center
Paper: Brown Kraft
Client: Nike, Inc.
The poster was designed as an educational/inspirational poster to be distributed to schools, African-American organizations, and publications across the country. There are two sides to every issue just as there is no correct way to look at this poster. The mirrored figure and integrated copy reflect the fact that inequalities and prejudices are a product of man. We are simply a reflection of how we see and treat one another.