5. Fuaye

"Now, years later, and after a long search, I am exhibiting here an illustrated menu, an advertisement, a matchbook, and a napkin from Fuaye, one of the European-style (imitation French) restaurants most loved by the tiny circle of wealthy people who lived in neighborhoods like Beyoğlu, Şişli, and Nişantaşı (were we to affect the snide tone of gossip columnists, we might call such folk “society”). Because they wished to give their customers a subtler illusion of being in a European city, they shied away from pompous Western names like the Ambassador, the Majestic, or the Royal, preferring others like Kulis (backstage), Merdiven (stairway), and Fuaye (lobby), names that reminded one of being on the edge of Europe, in Istanbul. The next generation of nouveaux riches would prefer gaudy restaurants that offered the same food their grandmothers cooked, combining tradition and ostentation with names such as Hanedan (dynasty), Hünkar (sovereign), Pasha, Vezir (vizier), and Sultan—and under the pressure of their pretensions Fuaye sank into oblivion." (The Museum of Innocence by Orhan Pamuk)