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Advertising Board

South Australian Maritime Museum

South Australian Maritime Museum
Port Adelaide, Australia

Hand painted advertising board for Alvey side cast fishing reels with timber frame and metal fittings. The base of the board has wooden rack for fishing rods.

From the beginning of European settlement fishing has been the most popular recreational activity in South Australia, with people line fishing for whiting, snapper, tommy ruffs and garfish from jetties, beaches and boats, and netting for mullet and black bream.

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  • Title: Advertising Board
  • Location: Port Adelaide, South Australia
  • Provenance: Alvey is an Australian owned company established in Brisbane in 1920 that pioneered the unique side cast mode of angling. In Australia side cast reels are colloquially termed ' Alveys' . The advertising board was displayed in Quins - a Port Adelaide business that sold fishing tackle and other marine supplies.
  • Subject Keywords: fishing, Sport
  • Rights: History Trust of South Australia, CC-0, photographer: Kylie Macey
South Australian Maritime Museum

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