Advertising designed for the firm "Cucine SCIC"

Franco Maria Ricci1973

Labirinto della Masone

Labirinto della Masone

The graphic layout of SCIC advertising campaigns designed by Franco Maria Ricci is clearly influenced by pop-art.
The product quality is often rendered metaphorically through everyday objects, arranged in a typographical way like the letters of the alphabet, and often reduced to silhouettes.
The harmony of the layout is achieved through combination: nowadays this artistic choice may seem naive or reductive, but in comparison with some contemporary advertisements we must recognize its effectiveness.


  • Title: Advertising designed for the firm "Cucine SCIC"
  • Creator: Franco Maria Ricci
  • Date Created: 1973
  • Location Created: Parma, Italia
  • Type: Manifesto
  • Rights: Archivio Franco Maria Ricci

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