The Aldwych was built as a pair with the then Waldorf Theatre (now called the Novello Theatre), both being designed by W.G.R. Sprague. Funded by Seymour Hicks, in association with the American impressario Charles Frohman, and built by Walter Wallis of Balham, the ornate decorations were in the Georgian style. The theatre was constructed on the newly built Aldwych.