Alejandro and María Jesús, Vallehermoso Market

María Jesús has had her own market stall for 20 years—a good old-fashioned grocery stand—where it is just as easy to find a can of beans as some olives. All served with a smile.

However, her 20 years in the business are nothing compared to her husband, Alejandro—"the ham guy," as he is known by his wife and everyone else in the market. He started working as an assistant in 1968, and bought the stand in 1982. Now he is the longest-serving stallholder.