Annonce John Taylors.

In the early modern period, eye operations such as cataracts were usually not performed by doctors, but by traveling oculists. Due to their mobility, they had to repeatedly draw attention to their services.
An example of this is the English oculist John Taylor, who advertised his presence in Bamberg in a lavishly designed advertisement in the local newspaper.

Taylor's portrait demonstrates his self-image as an aristocratic personality who is very concerned about his outward appearance.