Archivio Storico Birra Peroni - Gathering of the Birra Peroni local sales force

Gathering of the Birra Peroni local sales force at the Bar Cusmai in Bari, for the launch of Peroni Nastro Azzurro. In Southern Italy, and in particular in its continental regions, every commercial news of Birra Peroni was transformed into a social event: the launch of Peroni Nastro Azzurro was the occasion for celebrations that warmly involved the local population as well as the company employees.