Archivio Storico Birra Peroni - Global launch of Peroni Nastro Azzurro

The minimal and sensational set-up of a shop window on Sloane Street, in London, for the global launch of Peroni Nastro Azzurro. "To mark the relaunch of the Italian beer which sports a new label and a sleecker longer necked bottle SABMiller has hired e shop to exclusively display just one bottle of Peroni on the pedestal. The store was so exclusive that no one was allowed in,” commented the local online tabloid "The Morning Advertiser".