Rafael Ferrer1972

Solomon R. Guggenheim Museum and Foundation

Solomon R. Guggenheim Museum and Foundation

Artforhum appeared first in the form of a multicolored neon sign that was shown in the artist’s 1971 solo exhibition at the Whitney Museum of American Art. Since then, he has returned to it as a way to proclaim his discontent with the status of art as a product made by and for an elite. The work reads as a pun on Artforum, the name of the iconic art-industry journal. The resultant word, a contraction and corruption of the provocative question “Art for whom?,” suggests not only that the magazine has routinely ignored art produced outside the European-North American axis, but also invites the viewer to question his or her own cultural position.

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  • Title: Artforhum
  • Creator: Rafael Ferrer
  • Date Created: 1972
  • Physical Dimensions: overall dimensions variable; unique
  • Type: Installation
  • Rights: Copyright: Rafael Ferrer. Installation view: Under the Same Sun: Art from Latin America Today, Museo Jumex, Mexico City, November 19, 2015–February 7, 2016. Courtesy: Solomon R. Guggenheim Museum, New York, and Museo Jumex, Mexico City. Photo: Moritz Bernoully
  • External Link: Guggenheim UBS MAP Global Art Initiative
  • Medium: Vinyl