Assicurazioni Generali S.p.A. - Advertising poster of Assicurazioni Generali Trieste

A mighty medieval warrior, symbol of insurance protection, stands in defence of the most important assets (life, home, the fruits of one’s labours), armed with a sword and shield which carry the name of Generali and its Budapest office in the Magyar language.
This is how the Hungarian general agency chose to represent the company’s original pioneering spirit that enabled it to proactively recognise new market trends that expressed people's need for safety, protection and prevention, and thus managing to be a point of reference for every need and activity.