Attero Recycling

India generates around 350,000 tons and imports another 50,000 tons of e-waste every year. In Delhi the garbage crisis is so bad that the Indian capital may drown in its own waste. Of the 9,000 tons of trash that’s generated and discarded to landfills daily, 50% could be fit for composting and 30% of it is recyclable. Delhi alone accumulates 30 tons of electronic waste daily; now imagine the rest of the world.

Attero Recycling is India’s largest integrated end-to-end electronic waste recycling company. Instead of seeing e-waste as a crisis, the founder Rohan Gupta saw it as a business opportunity that needed to be tapped into. What separates Attero Recycling from its competitors is not only their dedication to the pick-up and transport of the discarded electronics, as well as even the security of the data stored, but ultimately, a safer, more responsible way of disassembling and recycling the waste, by means of high-tech metallurgical and mechanical processes. This means machines handle the most hazardous and toxic tasks – without ill-paid and at-risk labor from men, women, and children. Once the aluminum, plastics, ferrous and non-ferrous metals are separated safely, they are ready to be recycled and treated in the company’s state-of-the-art facilities.

With an amazing 10 to 15 tons of recycled e-waste per day, it is apparent that Attero Recycling will make a considerable impact in terms of sustainable waste management and indirectly save numerous lives from slave-like labor, poisoning, and death. This design is testament to the idea that profit can be made without exploitation, pollution or ignorance. Moreover, the business model is not only sustainable and environmentally responsible, but also clever in terms of maximizing profit by making sure as little waste as possible is actually thrown away.