Page seven of a promotional booklet for the FJ Holden. The FJ was the second model of the Holden and essentially a facelift of the 48-215. The major differences were the new horizontal style grille and differently shaped hubcaps and tail lights. In addition to the standard and business sedan and the utility, a special sedan (with luxury features) and panel van were produced. A station wagon was proposed, but never got further than the prototype stage. The special sedan was the first Holden to be offered with a two-tone exterior. The FJ sedan and ute were the first Holdens to be exported.
Costing 1023 pounds upon its release, the car was extemely popular leading to waiting lists at car dealerships. In 1956, an FJ was the 250,000th Holden built.