Since her introduction in 1959, Barbie has become an icon in the toy industry. Many products that are not dolls have been made in her likeness and with the Barbie logo. The Escalade is such an example. Children also long to imitate parental roles, and driving is a commonly imitated one. Pedal cars and later battery operated cars have existed for decades. This is an example of a modern battery operated car that is in touch with "green" technology, given that is claims to be a hybrid.