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Automobile:Hot Wheels: Star Wars, The Force Awakens, Rebel Alliance, Enforcer

Mattel, Inc.2015

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

The December 18, 2015, release of The Force Awakens, the seventh film in the Star Wars franchise, rekindled Americans' appetites for the epic tales of Jedis and The Force, the Resistance and the Empire, and the eternal battles of good and evil. A few months prior to the theater release, toy manufacturers introduced toys and games tied to the movie. Fans sought the action figures, electronic toys, video games, and other toys featuring the heroes and villains of the new film. The popular film had grossed $1 billion dollars in movie revenues worldwide in just 12 days. Hot Wheels, Mattel's popular brand of toy automobiles, issued a series of vehicles to tie into the film's release.

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  • Title: Automobile:Hot Wheels: Star Wars, The Force Awakens, Rebel Alliance, Enforcer
  • Creator: Mattel, Inc.
  • Date Created: 2015
  • Location: Malaysia
  • Subject Keywords: Hot Wheels, Star Wars: The force Awakens
  • Type: Transportation Toys
  • Rights: Walt Disney Productions
  • Medium: metal, plastic, printed paper
  • Object ID: 116.996
  • Credit Line: Gift of W.A Cooper
The Strong National Museum of Play

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