The December 18, 2015, release of The Force Awakens, the seventh film in the Star Wars franchise, rekindled Americans' appetites for the epic tales of Jedis and The Force, the Resistance and the Empire, and the eternal battles of good and evil. A few months prior to the theater release, toy manufacturers introduced toys and games tied to the movie. Fans sought the action figures, electronic toys, video games, and other toys featuring the heroes and villains of the new film. The popular film had grossed $1 billion dollars in movie revenues worldwide in just 12 days. Hot Wheels, Mattel's popular brand of toy automobiles, issued a series of vehicles to tie into the film's release.