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automobile: Matchbox| Land Rover Fire Truck, No. 57

Lesney Products Co.1969

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

In 1952, Jack Odell, a partner at Lesney Products, scaled down the company’s road roller model, packaged it in a matchbox, and sent his daughter to school for show-and-tell. The Matchbox car was born. Today Matchbox still rolls as a top seller, now part of the Mattel family of toys. A formula for high quality, impressive detail, and affordable prices set Matchbox apart from their competitors when they debuted and fueled such an enduring success that some people continue to call a miniature car, no matter the maker, a “Matchbox.”

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  • Title: automobile: Matchbox| Land Rover Fire Truck, No. 57
  • Creator: Lesney Products Co.
  • Date Created: 1969
  • Subject Keywords: matchbox, transportation, fire truck
  • Type: Transportation Toys
  • Medium: diecast, paint, cardboard
The Strong National Museum of Play

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