Loading

automobile: Matchbox| Land Rover Fire Truck, No. 57

Lesney Products Co.1969

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

In 1952, Jack Odell, a partner at Lesney Products, scaled down the company’s road roller model, packaged it in a matchbox, and sent his daughter to school for show-and-tell. The Matchbox car was born. Today Matchbox still rolls as a top seller, now part of the Mattel family of toys. A formula for high quality, impressive detail, and affordable prices set Matchbox apart from their competitors when they debuted and fueled such an enduring success that some people continue to call a miniature car, no matter the maker, a “Matchbox.”

Show lessRead more
  • Title: automobile: Matchbox| Land Rover Fire Truck, No. 57
  • Creator: Lesney Products Co.
  • Date Created: 1969
  • Subject Keywords: matchbox, transportation, fire truck
  • Type: Transportation Toys
  • Medium: diecast, paint, cardboard
The Strong National Museum of Play

Get the app

Explore museums and play with Art Transfer, Pocket Galleries, Art Selfie, and more

Interested in Natural history?

Get updates with your personalized Culture Weekly

You are all set!

Your first Culture Weekly will arrive this week.

Home
Discover
Play
Nearby
Favorites