Brochure for BK Italia for Sofa-beds, Design by Massimo Vignelli.

Text from design: Vignelli exhibition label:
BK Corporate Identity Product design and promotional graphic program
Milano 2005
For this Italian manufacturer of transformable sofas, we designed all the graphic identity, the promotional literature, some of the products and all the trade shows stands. This allowed them to have an organic Company image and a level of continuity, rarely achieved in other projects. This overall direction was done in collaboration with Architect Dante Bellini.


  • Title: BK Italia Sofa-beds back [unfolded]
  • Creator: Vignelli, Massimo, Vignelli Associates
  • Date Created: 2007
  • Physical Dimensions: 4" x 8 1/4" (10.16 x 20.96 cm) [folded]; 11 1/2' x 16 1/2" (29.21 x 41.91 cm) [unfolded]
  • Original Language: English; Italian
  • Medium: lithograph on paper
  • Industry: Furnishings
  • Function: brochures
  • Form: leaflets
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Treviglio, Italy
  • Client: BK Italia
  • Category: graphic design

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