Bibby Line 'Short Sea Cruises'

As the number of people emigrating to the USA declined, shipping companies started to emphasise the attraction of cruising, relaxing and comfort .They promoted the facilities on board as the experience of luxury ships became the holiday itself.

Although this poster depicts very simplified figures, they give an impression of style. It shows passengers preferring to stay on board to experience their exotic surroundings.

The Bibby Line of Liverpool, founded in 1801, preserved its 19th century elegance with sleek new vessels with a four mast and three island deck design, with a long bridge deck.