Winnie the Pooh and all of A.A. Milne's beloved characters from his highly successful series of books, which began in the 1920s, remain favorite characters today. Pooh also became the first licensed and marketed character from children's literature when, in 1930, Steven Slesinger purchased these rights from A.A. Milne. A year and a half later, Pooh was a $50 million-a-year business. Parker Brothers brought out a board game in 1958--a simple color play game similar to Candy Land. When Disney acquired the Pooh license in the 1960s, Parker revamped the game to represent Disney's updated designs.