Red Ball Jets Incorporated manufactured athletic shoes during the latter part of the 20th century from 1951 to 1971, when the firm was purchased by Keds, a United States Rubber shoe brand. Keds promptly retired the name. Red Ball Jets are best remembered for their catchy television ads, at a time where such ads reached ever-growing numbers of viewers, especially children. A board game premium in 1964 took the form of a pirate treasure hunt. Doubtless this made purchase of a pair of Red Ball Jets shoes even more appealing.
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