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Board game:The Price is Right

Milton Bradley Company1986

The Strong National Museum of Play

The Strong National Museum of Play
Rochester , United States

In 1860 Milton Bradley moved to Springfield, Massachusetts, and established the state's first color lithography shop. Bradley's first success, The Checkered Game of Life, sold over 45,000 copies by the spring of 1861. The dawn of the Civil War prompted Bradley to begin packaging a series of pocket-sized games, including The Checkered Game of Life, designed for soldiers to carry with them and play in their spare time; Bradley had created the country's first "travel" game. The company continued to grow even after its founder's death in 1911, and in 1920 absorbed the game production of McLoughlin Brothers, formerly the biggest game manufacturer in the United States. After weathering the Great Depression, the company introduced a number of games that became favorites, including Chutes & Ladders, Candyland, and The Game of Life, a modernized version of the game that first made Milton Bradley a success in the 1860s. In 1984 Hasbro bought out Milton Bradley, ending 124 years of family ownership, but the company earned a place among the most prolific American game manufacturers of all time.

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  • Title: Board game:The Price is Right
  • Creator: Milton Bradley Company
  • Date Created: 1986
  • Location: USA
  • Subject Keywords: game show, Price, money, television
  • Type: Board Games
  • Medium: cardboard, printed paper, molded plastic
  • Object ID: 112.7318
  • Credit Line: Gift of Philip E. Orbanes
The Strong National Museum of Play

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