The California Soap Company operated our of Los Angeles for most of the 20th century, making White King (laundry) soap, its most recognized product. Much of the firm's advertising features royalty but at least one race-style board game helped promote the soap during the 1930s. The game was very likely a premium, given away with the product. A simple race features set-backs, mostly concerned with a "grocer" who does not stock White King soap. The firm closed its doors in 1986, due to competition from major brands.