Travel games, whether made from imagination or manufactured for sale, have been popular since the rise of the automobile in the early 20th century. Long trips can be boring for passengers, especially children. In 1950 "Woman's Day" magazine published a board game, a type of bingo for passengers. "Who Saw it First" was designed for the publication by the well-known children's illsutrator Richard Scarry. Scarry is best known for illustrating Little Golden Books.