Randy Horn gained success founding his company Zobmondo!! with a "would you rather" game he developed while in college. Zobmondo Entertainment LLC was established and later developed a children's' version of Would You Rather with the game You Gotta Be Kidding!
You Gotta Be Kidding! applies the outrageous propositions and scenarios of Zobmondo's successful Would You Rather game to a board game intended for a younger audience. Two or more players answer "would you rather" questions and try to guess their opponents' answers to advance on the game board. Players must also complete silly challenges in order to advance. The player who crosses the finish line first wins the game.