Box:Wheaties

In the aftermath of the Olympic Games, many Americans look forward to finding out which stellar athletes will be chosen to appear on the Wheaties box. A whole-wheat cold cereal discovered when gruel dripped on a hot stove in 1921, Wheaties remains a powerful symbol of the nutritious breakfast. General Mills initially hired baseball greats to hawk the cereal and sponsored sporting events to advertise it. Reaching out to sports beyond baseball, Wheaties depicted athletes and their heroic stories on the boxes that helped make the cereal famous. This 1996 box lauds United States swimmer Tom Dolan, gold-medal winner of the 400-meter individual medley at the Atlanta Olympic Games, who overcame asthma to join the ranks of elite swimmers. An official sponsor of the 1996 United States Olympic Team, Wheaties publicizes its continuing tradition of promoting important sporting events. By focusing on wholesome, inspiring athletes, Wheaties has motivated countless American youths to reach Olympic heights. Better eat your Wheaties!