Over time, Edo komon textiles became integrated into the daily lives of the Edo populace.
Edoites began insisting on wearing the same pattern as their colleagues to increase their sense of camaraderie.
A jacket with a particular profession or the name of a store ledt in undyed reserve is called a shirushi hanten (branded jacket).


  • Title: branded jacket (shirushi hanten)
  • Original Source: Takatora shoten
  • Photographer: Tadayuki Minamoto

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