Fast food giant Burger King has promoted many different advertising campaigns throughout its history. One of its more successful campaign featured Burger King Kids Club, a fictional club populated by a group of multi-racial teenagers, each with her or his own personal traits. An advertising brochure premium features several of the characters reacting to the presentation of the Spud of the Year award to the Hasbro toy character Mr. Potato Head. The Kids Club campaign lasted from 1989 to 2005.