A new Canton porcelain type known as palace ware, originated in 1795. Palace ware derived its name from the exquisite gilt outline and fine painting used on this kind of porcelain. It is distinguished by the intricate depiction of court figures, buildings, or rural landscapes inside a circular frame in the center, with diamond-shaped brocade borders painted in iron red and black, and large areas of gilded scroll patterns along the outer edge. Brown landscapes are delicately painted and scattered around the mouth rim. John D. Rockefeller, the American industrialist and founder of the Standard Oil Company, also owned a palace ware tableware set, and that is why this type of polychrome porcelain is sometimes referred to as Rockefeller porcelain.