The Young Inventor Challenge is part of the Chicago Toy and Game Fair (CHITAG) which is held each November, open for kids ages 6 to 18 years. To enter, kids must first design and prototype a game or toy and create a pitch video for their product. During the fair, kids present their products to major toy companies, industry professionals, members of the media, and ultimately, the judges. From a pool of approximately 200 entries, a handful of winners are selected across a range of categories. There is only one winner, which is then given the opportunity to be licensed by a game manufacturer, in this case Pressman Games, and sold exclusively at Target. The 2019 winning designers were Lily Brown and Tait Hansen, friends who had visited the game fair once with their parents and decided they could invent a marketable game. It took them two years, but finally their betting card game Betcha Can't! won the award. The friends are no longer neighbors but still collaborate remotely, and they say they have another game in the works.