Seiler's approach, which involves inserting reduced geometric forms into outdoor spaces, might be described as an updated version of Daniel Buren's experiments. Some of Seiler's stripes are horizontal or diagonal, while others are curved, jagged, or even blurred. What is most notable, however, is the manner in which Seiler's "PublicAdCampaign" has created an additional virtual plane for our times, a second life for interventions.