Ceasefire Community Campaign for Violence Prevention

ID students used the ID workshop process — in-depth research on target audiences, market context, technology trends, and cultural dynamics, followed by structured methods, tools and frameworks to create a viable conceptual direction — to develop a communications strategy for CeaseFire Chicago, an anti-violence organization. The objective was to change the thinking about the social norms and behaviors that perpetuate the transmission of violence at the individual and community levels. Over a period of three months the project team interviewed CeaseFire staff, area residents, local stakeholders, and potential enabling partners to define the problem. In their final report, the team proposed “a participatory communications platform that connects to community motivations to encourage all residents to participate, while ensuring their safety.”